Feel-Good Formulas, Nothing You Don’t Want.

Ingredient-conscious makeup and skincare — crafted for sensitive skin and evolving needs.

Makeup That Respects Sensitive Skin

Most makeup is built for the masses. Omiana is built for real people with real sensitivities — the ones who’ve struggled with redness, reactions, and ingredient guesswork

We focus on irritant-conscious formulas, titanium-dioxide-free and mica-free options, and full ingredient transparency, so you always know exactly what you’re putting on your skin.

Our mission is simple: Create clean, high-performing makeup and skincare without compromising comfort, values, or transparency.

Clean Beauty Made With You in Mind

Many people come to Omiana because they need products they can actually trust. Especially those with sensitive skin, ingredient allergies, hormonal changes, pregnancy-related sensitivities, or post-treatment skin needs.

Our approach is rooted in intentional omission.

What we leave out matters just as much as what we put in. This is the heart of our original tagline, “Mission: Omission”, and it still guides every formula we create today.

The name Omiana even combines omission with Ana, symbolizing grace. Our name is a reminder of our commitment to thoughtful formulating and ingredient integrity.

Family-Centered. Here To Help.

Omiana is powered by a small, values-driven team of parents, entrepreneurs, athletes, students, and animal lovers who care deeply about clean beauty, healthy living, and thoughtful customer care.

Our product development and customer service teams operate from a coastal town in Southern California — surrounded by family-owned shops, art galleries, cafes, sunshine, trails, and the Pacific Ocean. Our products are manufactured to match this setting — naturally authentic and mindful.

As a family-owned, independent brand, we do things the right way:
• Transparent ingredients
• Responsible formulation
• Honest communication
• Customer-first service

Because our customers value more than results, they value trust.

Family-Centered. Here To Help.

We Put Ingredients First.

Every formula starts with one guiding belief: What we leave out matters just as much as what we include.

We choose high-quality, carefully selected ingredients for their purity, performance, and compatibility with sensitive skin.

We don’t cut corners, because ingredient integrity is non-negotiable.

Our commitments:
• Ethical sourcing and thoughtful formulation
• No animal testing
• No hidden additives or vague ingredient lists
• Full transparency on every product page and label

Just real ingredients for real people.

Natural. Authentic. Beauty.

There is no “perfect” formula for everyone. Every skin type is unique.

Omiana formulas avoid many ingredients customers prefer to skip, including parabens, phthalates, triclosan, talc, glycols, nanos, laureth-7 sulfate, petrochemicals, synthetic fragrances, synthetic preservatives, and more.


We offer varied ingredient-conscious options, including:
• Formulas without titanium dioxide
• Formulas without mica
• Alternatives using high-micron titanium dioxide for those who prefer its coverage benefits.

Your skin, your values. We support both.

A Flexible Approach to Clean Beauty

We don’t believe in one-size-fits-all claims or prescriptive rules. Instead, we give customers choices — makeup that meets different sensitivities, preferences, and goals.

We’re proud to be a family-owned, independent U.S. brand with roots in both the Texas Hill Country and the Pacific Coast of California. Our team in Laguna Beach, CA, and our headquarters in Austin, TX, work together to create formulas that reflect performance, transparency, and purity.

When it comes to your skin, every ingredient matters.

The Beginning

Omiana started in 2014 with a simple purpose: Make makeup and skincare for people who couldn’t use mainstream products because of sensitivities, allergies, or ingredient concerns.

What began as a niche offering has grown into a broad collection of sensitive-skin-conscious makeup and skincare, trusted by a loyal community.

Today, more than 70% of our orders come from returning customers, and thousands of reviews highlight the consistency and reliability that define Omiana.

As we’ve grown, we’ve learned that our products support not only those with sensitive skin, but also individuals focused on wellness, natural living, or recovering from health challenges.

Our commitment remains the same: Omit ingredients that may cause issues. Provide products people feel good using. Support informed choices.

Everyone deserves clarity when choosing what goes on their skin.