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Omiana's Clean Mineral Eyeshadows: Beauty with a Conscience

Omiana's Clean Mineral Eyeshadows: Beauty with a Conscience

When it comes to makeup, your eyes are the windows to your soul. That's why choosing the right eyeshadow is essential for a captivating and stunning look. Omiana, a brand known for its commitment to clean, natural, and ethical beauty products, offers a remarkable collection of mineral eyeshadows that not only enhance your beauty but also align with your values. In this blog post, we'll dive into Omiana's mineral eyeshadows, exploring their natural and organic ingredients, cruelty-free nature, and the variety of options they provide for every makeup enthusiast.

Clean and Ethical Ingredients

Omiana's mineral eyeshadows are a testament to their dedication to clean beauty. They're formulated with high-micron ethically sourced minerals and natural and organic ingredients, ensuring that you're not compromising your health for beauty. What you won't find in this cruelty-free eyeshadow collection are harsh additives like neon-bright colors or dyes, carmine, tin oxide, chromium greens, and the like. Omiana takes ingredient transparency seriously, just like their health-savvy supporters.

Notably, Omiana uses non-nano, non-micronized particle sizes for their iron oxides, which are also uncoated. This is a remarkable choice, as it can be challenging to find such particle sizes in the market. This level of detail in ingredient selection underscores their commitment to providing products that are both effective and gentle on your skin.

Variety of Options

Omiana offers a diverse range of vegan eyeshadow options to cater to different preferences. You can choose from loose powder, pressed, or creamy baked formulas, ensuring there's something for everyone. Let's delve into some of these options:

1. **Loose Powder Two-Ingredient Shimmer Eyeshadow**: If you're a fan of minimal ingredients and have sensitive eyes, this shimmer eyeshadow is the perfect choice. It contains only two ingredients, devoid of harmful substances like titanium dioxide, carmine, talc, nanoparticles, tin oxide, and chromium greens. You can enjoy vivid color payoff and ethically sourced mica for shimmer within this formula while keeping it simple and safe.

2. **Matte Loose Powder Eyeshadow**: For a soft and silky matte finish, Omiana's matte loose powder eyeshadows are the ideal choice. These shadows are free from mica, titanium dioxide, carmine, talc, nanoparticles, and more. With 13 buildable and blendable shades, they provide a matte color that's incredibly smooth and weightless. Simplicity at its best!

3. **Bold Beauty Pressed Mineral Eyeshadow**: This pressed mineral eyeshadow offers a wide shade selection, with 38 gorgeous, silky, and long-lasting tones. It's free from talc, gluten, bismuth oxychloride, nanoparticles, and comes with the finest mineral color pigments in the industry. Ethically sourced mica is added to create a touch of shimmer. Whether you prefer bold and vibrant or subtle and subdued colors, Omiana has you covered.

Application Tips

To get the best results from Omiana's mineral eyeshadows, a gentle cruelty-free eyeshadow blending brush is highly recommended. Consider trying a multifunctional eyeshadow brush for a well-blended application around the eyes. Omiana's brushes have super-soft, hypoallergenic, vegan bristles that ensure a seamless application. Unlike natural hair brushes, these vegan alternatives won't shed, making them easy to clean and maintain. They also hold powders exceptionally well, giving you flawless coverage.


Omiana's mineral eyeshadows not only offer a stunning range of colors and finishes but also align with your values. With a commitment to clean, natural, and ethical beauty, Omiana's eyeshadows provide a guilt-free and beautiful way to enhance your eye makeup. Whether you prefer minimal, shimmering, or bold eyeshadows, Omiana has a solution for you. So, take your pick, explore the shades, and let your inner beauty shine with Omiana's cruelty-free, clean mineral eyeshadows. Happy choosing!